No one can predict what 2021 will bring us: the past six months alone have produced more digital transformations than the past ten years, and every transformation that has already begun is being carried out on a large scale. Although many of my digital transformation predictions a year ago benefited from this shift, other predictions were replaced by more pressing needs, such as 24/7 secure and reliable connections. What does this mean for 2021? Will core technologies such as AI and data analysis still dominate the headlines, or will we see newer, previously emerging technologies taking the lead? Only time will tell, but this is my prediction for the top ten digital transformations in 2021.
5G will eventually become mainstream-this time it is real!
For many years, we have been hearing about the benefits of 5G, but it wasn't until this year that remote work, video conferencing and digital collaboration became a core part of our lives, and the need for reliable connections and more bandwidth became real concrete benefits. We can all bypass On to us. Our reliance on phones, tablets and other devices-including a growing number of IoT sensors-highlights the need for multi-lane highways that telecom companies already know we need. Today, enterprises cannot bear the burden of disconnection, and 5G deployment has become an important part of the solution. As we collectively continue to work at home and manage schools, the value of 5G will increasingly become mainstream by 2021.
Although work on the deployment of new 5G networks was initially interrupted by the pandemic earlier this year, these efforts have resumed, and large markets such as China are already expected to achieve their 2020 deployment goals. At the same time, every major mobile phone manufacturer in the world-Samsung and Apple from Xiaomi to Motorola have released (or will soon launch) 5G phones at almost every price point, while Qualcomm (which can be said to be 5G technology The leader) will help make 5G affordable for as many smartphone users as possible next year.
In the past few months, we have seen the explosive growth of customer data platforms (CDP), and this is for good reason. As we all know, it is difficult to organize scattered data from multiple sources, which is obviously not ideal for companies that rely on timely, carefully planned data to achieve optimal operations. According to IBM estimates, the so-called "bad data" has caused US companies to lose approximately US$3 trillion each year, so meeting this challenge has become a top priority for organizations of all sizes. CDP helps solve this problem by collecting data from all available sources, organizing it, labeling it, and making it available to anyone who needs to access it. Companies such as Adobe, SAP, Oracle, Treasure Data, and Microsoft have made significant investments in providing powerful new CDPs to the market. I have also seen that new entrants such as market segments and ActionIQ are very impressed with the new CDP services. These CDP services use unique methods to solve the challenge of obtaining the 360-degree customer perspective that Dream 360 wants.
In the past few years, I have focused on analytics and the proliferation of big data. Let us be clear, this does not stop. The data is growing exponentially and will not stop anytime soon. From Cloudera to Snowflake to SAS analysis platforms, data warehouses and visualization tools will not lose their relevance, but the rise of customer data platforms will cause a sensation in 2021. Now, business operations have become more fragmented, partly due to the new home office operating model, and due to the continued acceleration of data collection in the ever-expanding touchpoint ecosystem, CDP will become particularly important in 2021.